A LITTLE ABOUT ME...

I’m a Creative Director and brand strategist who believes the best ideas start with empathy and end with real impact. Over the past 15+ years, I’ve helped iconic brands grow by leading work that’s bold, on-trend, and impossible to ignore.

Disruptive thinking drives everything I do. I helped launch REI’s #OptOutside movement, rebranded T-Mobile into the Un-carrier, and created culture-bending campaigns for Burger King and Guitar Hero. Whether it’s an immersive AI-driven experience, a CRM journey with 67 stakeholders, or a multi-platform rebrand, I lead with vision and dig into the craft.

I bring big-picture thinking and hands-on leadership to every brief—mentoring teams, shaping strategy, and keeping ideas at the edge of what’s next. My work blends creativity with cultural relevance to move people, grow businesses, and earn attention in all the right ways.

If you’re looking for a partner who thrives on change and brings humanity to innovation—let’s talk.

Shoot me an email if you'd like to work together. 

I'd love to hear from you.